Direct-to-consumer (DTC) lab testing has been gaining popularity in recent years, as it offers patients a convenient and accessible way to receive their test results without the need for a doctor’s appointment or referral. In order to succeed in this competitive market, it is essential for laboratory companies to have a solid revenue model in place. A well-designed revenue model can help a laboratory to attract more customers, increase customer engagement, and generate a steady stream of income. .In this blog post, we will discuss the various aspects of how VOLA’s SaaS platform and experienced team helps in building a successful revenue model.

Enhancing operational efficiency

VOLA’s platform platform can streamline laboratory processes, making them more efficient and reducing costs. This can help increase revenue by reducing waste and improving productivity. In addition, SaaS platforms can automate repetitive tasks, freeing up laboratory staff to focus on more complex and high-value tasks, leading to improved performance and increased revenue.

Improving patient experience

By providing a user-friendly platform that makes it easy for customers to interact with the laboratory, SaaS platforms can improve the customer experience. This can lead to increased customer satisfaction, repeat business, and positive word-of-mouth recommendations. In addition, SaaS platforms can provide real-time updates to customers, keeping them informed of the status of their results and further improving the customer experience.

Providing Clear and Timely Results

A crucial aspect of building a DTC lab testing revenue model is providing clear and timely results. This includes providing results in a format that is easy for patients to understand, as well as ensuring that the results are accurate and reliable. By providing clear and accurate results, you can increase patient satisfaction and trust in your services.

Building a Strong Referral Network

We help build and expand your access to networks of laboratories and other healthcare providers, making it easier to collaborate and share resources. This can lead to increased revenue through the leveraging of these networks to reach new customers and increase business opportunities. In addition, VOLA can provide opportunities for cross-promotion, allowing laboratories to reach new customers through the networks of their partners.

Insurance Billing and Reimbursement

VOLA’s platform can also increase revenue by offering insurance billing and reimbursement options for lab testing. By working with insurance providers and verifying insurance on behalf of consumers, the platform can make lab testing more affordable for customers and increase revenue through insurance reimbursements.

Leveraging Telehealth Services

Leveraging telehealth services can be an important aspect of building a DTC lab testing revenue model. Telehealth allows patients to consult with healthcare professionals remotely, using video conferencing or other digital tools. This can be especially useful for patients who live in remote or underserved areas, or who have mobility issues that make it difficult to visit a doctor in person. Telehealth can also help to reduce the spread of infectious diseases by reducing the number of in-person visits.

Offering Additional Services

Offering additional services can be an important aspect of building a DTC lab testing revenue model. This includes offering follow-up services such as counseling or referrals to specialists, as well as offering additional tests that may be of interest to patients. By offering additional services, you can increase patient satisfaction and generate additional revenue.

Continuously Monitoring and Improving

Building a DTC lab testing revenue model is not a one-time task, it requires continuous monitoring and improvement. This includes gathering feedback from patients and healthcare providers, as well as regularly evaluating your marketing and operational strategies. By using our tailor platform you may continuously monitor and improve your DTC lab testing revenue model, as well as  ensure that it remains effective, and most importantly, scalable over time.


VOLA is scalable, allowing laboratories to add or remove users and services as needed. This flexibility can help the laboratory respond to changes in the market, keeping it competitive and increasing revenue. In addition, SaaS platforms can provide access to new technologies and features as they become available, helping the laboratory stay ahead of the curve and continue to grow its revenue.

Educational Resources

VOLA’s platform lends itself nicely to generate revenue by offering educational resources to customers. This can include information about the tests offered, the results, and what the results mean. Additionally, the platform can offer resources and information about lifestyle changes and other recommendations to help customers improve their health.


VOLA’s platform provides remote access to laboratory information, allowing laboratory staff and customers to access information from anywhere, at any time. This can increase the efficiency of the laboratory and make it more convenient for customers, leading to increased revenue.

Finding the Right Software

Another essential aspect of building a Direct-to-Consumer (DTC) lab testing revenue model is finding the right software to manage your DTC program. This includes finding software that is easy to use, secure, and that can automate many of the tasks associated with running a DTC lab. VOLA’s offerings include appointment scheduling, ordering tests, sending test results, and managing billing and insurance claims. Ultimately, the our software can help streamline operations, reduce errors and save time, and ultimately increase revenue.

To sum it up

VOLA’s SaaS based platform can build a direct-to-consumer lab testing revenue model by offering personalized testing packages, convenience and accessibility, data analytics and insights, insurance billing and reimbursement, affordability and cost transparency, educational resources, marketing and advertising, mobile app integration, and community building. These topics are all essential elements that can help the platform attract more customers, simplify the testing process, and generate a steady stream of revenue. By leveraging the power of technology and data, the platform can provide a comprehensive and personalized service that meets the needs of individual customers, and ultimately drive revenue growth.

Understanding and implementing these topics, you can build a successful DTC lab testing revenue model that meets the needs of your patients and generates revenue for your lab. By using VOLA, a lab can focus on the science of testing and analysis rather than spending precious resources on developing bespoke software. Additionally, our solutions allow laboratories to collaborate across different locations and disciplines by automating tasks and reducing the risk of human error. Our solutions can be tailored to the lab’s workflow and help customers achieve high-quality results without the hassle of managing samples.

Interested in a demo to see our platform can be optimized for your laboratory needs? Contact us to schedule a demo with the VOLA team today!

Or simply enter your information here:

  • This field is for validation purposes and should be left unchanged.

About VOLA
Our mission is to support the rapidly growing digital transformation of the healthcare industry. We do this by equipping medical offices and telehealth providers with customizable and affordable technology. One of our key differentiators is our ability to connect laboratory tests into the workflow of telehealth services. Additionally, we have a dedicated SaaS product line to support laboratories and laboratory marketing organizations.


Let's have a chat

See how VOLA is bridging the gap between patient, provider and laboratory.