Increased demand for DTC Testing

The direct to consumer (DTC) laboratory testing industry is on the rise and projected to keep growing throughout the decade, with more and more companies offering tests that can be ordered online and delivered directly to the patient. This type of testing allows patients to easily and conveniently access medical information about their health, without the need for an in-person doctor’s visit.

The demand for DTC laboratory testing is increasing for a variety of reasons, including but not limited to:

  • Patients are becoming increasingly aware of the importance of proactive healthcare, and the ability to access information about their health without the need for a traditional doctor’s visit is attractive. Additionally, the cost of DTC testing is often lower than traditional lab tests, making it a more attractive option for many patients.


  • The availability of DTC laboratory testing is also increasing due to advances in technology and the availability of high-quality testing kits. Companies are now able to offer tests that are accurate and reliable, while also being easy to administer. This has made it easier for patients to access the tests they need without having to visit a doctor’s office.


  • The demand for DTC laboratory testing is also increasing due to the growing trend of telemedicine. Telemedicine allows patients to receive remote medical care from a doctor or other healthcare provider. This makes it easier and more convenient for patients to access the medical information they need, without having to leave their homes or take time off work.


  • DTC laboratory testing also offers increased access to testing for individuals who may not have access to traditional medical care. This can be particularly beneficial for people who live in rural areas or who have difficulty getting to a doctor’s office. Additionally, the availability of these tests can help to reduce the burden on the health care system by allowing individuals to take care of certain health concerns on their own, rather than relying on doctors and other medical professionals for every health issue.


  • Finally, the demand for DTC laboratory testing is also increasing due to the growing focus on preventative healthcare. Patients are becoming more aware of the importance of monitoring their health and proactively addressing any potential issues. DTC testing can provide patients with the information they need to make informed decisions about their health, and can help them stay on top of any potential problems.


The demand for DTC laboratory testing is on the rise, and it is likely to continue to increase in the coming years. This type of testing provides an easy and convenient way for patients to access the medical information they need, while also helping to reduce costs and promote preventative healthcare.

Increased demand brings complex challenges for labs

Direct-to-consumer (DTC) laboratory testing has become increasingly popular in recent years, as consumers seek out ways to gain greater control over their own health and wellness. Unfortunately, the process of ordering, collecting, processing specimens, and then results delivery methods of these tests is often complex and time-consuming, leading to many labs searching for a viable and sustainable model.

This trend has brought with it a number of other challenges, including the need to provide high-quality testing services, ensure patient privacy, and comply with complex regulations.

Overcoming challenges and scaling your lab’s DTC test offerings

One way to overcome these challenges is to use a software-as-a-service (SaaS) platform, such as VOLA for DTC laboratory testing. Our platform offer a number of benefits that can help overcome the challenges of DTC testing, including:

  • Quality assurance: Our platform is designed to support the high-quality testing services that are essential for DTC laboratories. They provide standardized processes and protocols, as well as tools for data management and analysis, which help ensure the accuracy and reliability of test results.


  • Patient privacy: Our platform is built with patient privacy in mind, providing secure, encrypted systems for storing and sharing patient data. This helps to ensure that patients’ personal information remains confidential, and that their privacy is protected in accordance with regulations such as the Health Insurance Portability and Accountability Act (HIPAA).


  • Compliance: Our platform is designed to help DTC laboratories comply with complex regulations, such as those governing the handling of patient data and the reporting of test results. By using a SaaS platform, DTC laboratories can access the latest information on regulations, as well as tools and resources to help them meet their compliance obligations.


  • Scalability: Our platform is highly scalable, allowing DTC laboratories to grow and expand their operations without having to invest in additional infrastructure or staffing. This can be especially beneficial for small and medium-sized DTC laboratories, which may not have the resources to support rapid growth. Furthermore, SaaS platforms are designed to be highly scalable, which means that we can easily adapt to changing demand. This is particularly important for DTC laboratory testing, where there may be fluctuations in the number of tests performed. With a VOLA’s platform, you can easily add or remove capacity as needed, without having to invest in additional infrastructure.


  • Cost savings: Our platform is typically subscription-based, which means that we can offer significant cost savings over traditional in-house systems. With a SaaS platform, you only pay for what you use, rather than having to invest in expensive equipment and infrastructure upfront.


  • Convenience: Our platform is typically accessed via the internet, which means that we can be used from anywhere. This is particularly useful for DTC laboratory testing, where patients may be located in different geographic locations. With a SaaS platform, patients can easily access their test results and other information from the comfort of their own homes.


  • Integration: Our platform is designed to be easily integrated with other systems, such as electronic health records and laboratory information management systems. This can streamline the process of collecting, storing, and analyzing data, which is essential for accurate and efficient DTC laboratory testing.


  • Improved accuracy: With our platform, laboratory test results can be processed and analyzed in real time, which can help to improve the accuracy of the results. Traditional in-house systems may require manual data entry and analysis, which can introduce errors and delay the availability of results.


  • Reduced paperwork: Our platform can help to reduce the amount of paperwork associated with DTC laboratory testing. Patients can easily access and download their test results and other information electronically, which can eliminate the need for paper records.


Overall, the use of a SaaS platform for DTC laboratory testing can help to overcome many of the challenges associated with traditional in-house systems.  Overall, using a SaaS platform for DTC laboratory testing can help overcome many of the challenges faced by these organizations, providing a more efficient and effective way to deliver high-quality testing services to patients. By offering cost savings, scalability, convenience, and integration, SaaS platforms can make DTC laboratory testing more accessible, affordable, and effective.

To sum it up

By using VOLA, a lab can focus on the science of testing and analysis rather than spending precious resources on developing bespoke software. Additionally, our solutions allow laboratories to collaborate across different locations and disciplines by automating tasks and reducing the risk of human error. Our solutions can be tailored to the lab’s workflow and help customers achieve high-quality results without the hassle of managing samples.

Interested in a demo to see our platform can be optimized for your laboratory needs? Contact us to schedule a demo with the VOLA team today!

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About VOLA
Our mission is to support the rapidly growing digital transformation of the healthcare industry. We do this by equipping medical offices and telehealth providers with customizable and affordable technology. One of our key differentiators is our ability to connect laboratory tests into the workflow of telehealth services. Additionally, we have a dedicated SaaS product line to support laboratories and laboratory marketing organizations.


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