DTC Lab Testing: Outsourcing vs. Insourcing and the Role of VOLA for Small to Medium-sized Laboratories

Direct-to-Consumer (DTC) lab testing is revolutionizing the way laboratories operate and deliver services. This innovative approach allows patients to access vital health information without the traditional physician referral process, significantly streamlining the diagnostic experience. However, implementing DTC lab testing in a small to medium-sized laboratory can be challenging. Two primary implementation strategies dominate: (1) Outsourcing and (2) Insourcing.

The choice between these two approaches depends on your lab’s specific needs and goals. In either case, a comprehensive Software as a Service (SaaS) solution is crucial to successfully navigating this rapidly evolving landscape. In this blog post, we will delve deeper into the benefits and drawbacks of both outsourcing and insourcing, and highlight the importance of investing in a robust SaaS solution for your laboratory.


The benefits and drawbacks of outsourcing involves partnering with an external laboratory to perform the necessary testing. This option is particularly attractive to smaller labs with limited resources, as it allows them to offer a wider range of tests without incurring significant upfront costs. Benefits of outsourcing include:

  • Access to advanced technologies and expertise: By outsourcing your DTC lab testing, you gain access to cutting-edge equipment and experienced professionals that may be beyond the reach of a small or medium-sized lab.
  • Flexibility in responding to fluctuating demand: Outsourcing allows your lab to scale up or down quickly, depending on demand. This means you won’t need to worry about hiring additional staff or purchasing expensive equipment during periods of increased demand.
  • Reduced costs for equipment and personnel: Outsourcing means you don’t need to invest in expensive equipment or hire additional personnel, which can significantly reduce your lab’s operational costs.


However, outsourcing also has its drawbacks:

  • Limited control over the testing process: When you outsource DTC lab testing, you relinquish a degree of control over the process, which could lead to issues with quality assurance or turnaround times.
  • Potential issues with communication and collaboration: Working with an external partner can result in communication breakdowns, which may negatively impact your lab’s efficiency and the overall customer experience.
  • Privacy and data security concerns: Outsourcing requires sharing sensitive patient data with a third party, which could raise privacy and data security concerns.


The benefits and drawbacks Insourcing, on the other hand, involves maintaining an in-house team to perform DTC lab testing. This approach allows laboratories to have complete control over the testing process, ensuring the highest level of quality and customer service. Benefits of insourcing include:

  • Greater control and customization: By keeping DTC lab testing in-house, you have full control over the entire process, from sample collection to result reporting. This enables you to tailor your services to meet the specific needs of your customers.
  • Enhanced collaboration between team members: Insourcing allows for seamless communication and collaboration among team members, leading to a more efficient and streamlined testing process.
  • Direct management of data privacy and security: By keeping all patient data in-house, you can ensure that sensitive information is handled securely and in accordance with relevant privacy regulations.


However, insourcing also presents its own challenges:

  • Higher initial costs for equipment and personnel: Establishing an in-house DTC lab testing facility requires a significant upfront investment in equipment, as well as hiring and training qualified personnel.
  • Ongoing maintenance and upgrades: Keeping your lab up-to-date with the latest technologies and methodologies requires continuous investment in maintenance, upgrades, and staff training.
  • Potential for underutilized resources: If demand for your DTC lab testing services fluctuates, you may find yourself with underutilized equipment and personnel during periods of low demand. This can lead to increased overhead costs and inefficiencies.

Why Your Lab Needs a Comprehensive SaaS Solution

Regardless of whether you choose outsourcing or insourcing, a comprehensive SaaS solution, such as VOLA’s Platform is essential for managing your DTC lab testing operations. Our effective SaaS platform offers a variety of benefits, such as:

  • Streamlined workflows and reduced manual processes: A well-designed SaaS solution can automate many of the time-consuming tasks associated with DTC lab testing, improving efficiency and allowing your staff to focus on more critical aspects of the process.
  • Improved data management and analytics: Robust SaaS platforms provide powerful data management and analytical tools that enable you to track performance metrics, identify trends, and make data-driven decisions to optimize your laboratory’s operations.
  • Greater scalability and adaptability: As your lab’s needs change, a flexible SaaS solution can easily scale to accommodate growth or shifts in demand, ensuring that your laboratory remains agile in the ever-evolving DTC lab testing market.
  • Access to ongoing updates and technical support: Partnering with a SaaS provider means you’ll have access to regular software updates, new features, and technical support, helping to keep your lab at the forefront of industry developments.

Partner with a VOLA

Now that you understand the benefits of a comprehensive SaaS solution, it’s time to take the next step. Partnering with VOLA ensures that your laboratory stays ahead of the competition and thrives in the rapidly evolving DTC lab testing market.

As a trusted SaaS company, we offer tailored solutions designed to support your lab’s unique needs, whether you choose outsourcing or insourcing. Our platform not only simplifies your operations but also empowers you to provide exceptional service to your clients. We understand that every laboratory is different, which is why we work closely with our clients to develop customized solutions that meet their specific requirements.

By understanding and implementing these topics, you can build a successful DTC lab testing revenue model that meets the needs of your patients and generates revenue for your lab. By using VOLA, a lab can focus on the science of testing and analysis rather than spending precious resources on developing bespoke software. Additionally, our solutions allow laboratories to collaborate across different locations and disciplines by automating tasks and reducing the risk of human error. Our solutions can be tailored to the lab’s workflow and help customers achieve high-quality results without the hassle of managing samples.

Interested in a demo to see our platform can be optimized for your laboratory needs? Contact us to schedule a demo with the VOLA team today!

Or simply enter your information here:

  • This field is for validation purposes and should be left unchanged.

About VOLA
Our mission is to support the rapidly growing digital transformation of the healthcare industry. We do this by equipping medical offices and telehealth providers with customizable and affordable technology. One of our key differentiators is our ability to connect laboratory tests into the workflow of telehealth services. Additionally, we have a dedicated SaaS product line to support laboratories and laboratory marketing organizations.


Let's have a chat

See how VOLA is bridging the gap between patient, provider and laboratory.